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Internet Marketing Specialists Denver – How to Create a Content Marketing Hub Page on Your Small Business Website

October 4, 2010 By Leave a Comment

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Internet Marketing Specialists Denver – How to Create a Content Marketing Hub Page on Your Small Business Website

Internet Marketing Specialists Denver

Incorporating robust Content marketing elements on your web site is the #1 strategy for creating a highly contagious website that generates lots of word of mouth (or the cheesier “word of mouse”) as well as direct search engine referred visitor traffic. Internet Marketing Specialists Denver

Research indicates that over 90% of small business websites still have not caught on to this superior strategy for lead generation, prospect conversion and branding. In fact, web hosting companies who specialize in selling simple template add-on websites are still doing a brisk business even though search engine marketing is one of the most established fields in business and marketing today.

I have found that many small business owners who end up with the 3 to 5 page static (brochure) website usually did not take the time to educate themselves on the many ways they could add uniqueness (and additional profits) to their businesses by building robust prospect and customer education platforms online.

If you are one of the fortunate few small business owners who signed up with web hosts that support content marketing or who use blogs, you have the chance to build a very strong business marketing platform through the use of the hub page content strategy on your website.

What is a Hub Page?

It is a central page that hosts (or links out to) many other pages in such a way that it acts as a comprehensive repository for most of the information a web visitor might want to know about a given topic. It is the website version of a book or at least a chapter of a book because you can read the main text and then link to many other pages that explain sub-sections of the desired topic.

Planning a Hub Page

Because of the potentially high value of these pages, they require a lot of thought. Some factors to consider include the exact keywords and keyword phrases to use, the levels of demand for that information, the number of competing hub pages with a similar theme (or target keyword) and how to present the content. The aim should be to present content in a very user-friendly, page-by-page breakdown where each page generates well targeted-traffic, and also feeds traffic to the hub page.

You may also consider whether to incorporate a list-building mechanism (like an email opt-in form) onto your hub page, or whether to passively monetize that page through methods like AdSense ads and other textual link advertising. Internet Marketing Specialists Denver

An example Hub page – Small Business Marketing Software

Consider for instance, a content marketing hub page designed to attract major search engine traffic for the term, “Small Business Marketing Software”. First of all, one of the power strategies for selecting the keyword focus of your hub page is to have it be a compound term – that is, a theme that can be broken up logically into many other valuable sub-sections or themes. Such sub-sections (technically web pages linked to from the hub page) for this example could have headings like:

B2B sales pipeline management software
Small Business Email Marketing
5 Google Apps For Contact Management Solutions
Marketing Automation Software – How To Select

I recommend planning your sub-sections so that you can either weave them seamlessly into the text of your main hub page content, or introduce them in their own section at the bottom of your hub page content. Doing it this way also ensures that you deliver a great value in the coverage of your material.

Which Comes First – Hub page or Sub-pages?

I generally like to have the sub pages written first and uploaded as active web pages so that they can start to contribute to the traffic of the site while the rest of the pages are written. That way, when the main hub-page is complete it can be uploaded as a finished package. This may depend on your personality as well… I generally try to avoid the hassle (mostly imagined) involved with editing, re-aligning and updating a web page.

By deploying hub pages as the center piece of a robust content marketing strategy on your website, you gain immense leverage from the expertise you already have in your business and the effort you put into creating your website. Internet Marketing Specialists Denver

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Ims Internet Marketing Specialists – How to Find the Best Training

October 2, 2010 By Leave a Comment

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Ims Internet Marketing Specialists – How to Find the Best Training

Ims Internet Marketing Specialists

If you’re looking to open your own business, getting internet marketing certification is a good step to take. Knowing how to market and advertise on the internet is a skill that not everyone can master, but becoming certified puts you closer to reaching mastery than the average person. Getting the training is a good idea; however finding the right place to obtain such training can be stressful and confusing. No two training programs are the same; in fact, each program may stress something different. They all cover roughly the same subject areas, but some are stronger than others.

It’s not necessarily a good idea to always go for the internet marketing certification program that lasts the least amount of time. All it means is more information will have to be digested in a shorter amount of time. After all, you will be tested on the material, so it’s important to absorb as much of it as you can. If time is of the essence and you want to get started on your website business quickly, you may opt for the short program; however, the longer program may give you a chance to retain the knowledge gained. Ims Internet Marketing Specialists

Also, pay attention to the reviews each program receives from current and former students as well as other professionals in the industry. An internet marketing certification program is only as good as the content, so those programs recognized in the industry as the best should receive more of your attention. Furthermore, if alumni of the program are going on and becoming successful with their internet businesses, it may be an indication that they’re employing the concepts they learned in the program effectively. These are some of the signs you should pay attention to when choosing the right program for you.

An internet marketing certification will help you advance your business using the skills and techniques you learn in the program. Pay-per-click, search engine optimization, and quality copywriting are three essential areas to train in. Upon completion, you’ll become an internet marketing specialist (IMS), a designation you can put on business cards, letterhead, resumes-even your website. This shows everyone that you are knowledgeable in the internet marketing area and have been tested on your expertise. The techniques discussed in the program may be advanced, but they’re explained in a way that is easy to understand and grasp very quickly. That is important when it comes to information retention. Ims Internet Marketing Specialists

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How To Become An Internet Marketing Specialist – 3 Simple Steps to Become an Internet Marketing Specialist!

September 19, 2010 By Leave a Comment

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How To Become An Internet Marketing Specialist – 3 Simple Steps to Become an Internet Marketing Specialist!

How To Become An Internet Marketing Specialist

Maybe you’ve heard this before or maybe you haven’t, but the first and most important factor to become an Internet marketing specialist is your mindset. You must feel like a six figure a year earner or millionaire before you can be one. To do this just ask yourself, what do these people do? Do they exercise daily? Do they read personal development books or listen to CDs in their vehicles daily? Do they surround themselves constantly with people who are negative or do they search and build relationships with people who are positive and have more than themselves? All these things contribute to your mindset and the feeling people get when they speak to you and are around you. Mindset is often the first barrier people come to and most can not master. Remember this statement, you must first master your mindset to master your life and receive everything you want. How To Become An Internet Marketing Specialist

The second thing you absolutely need to take care of is your time. Now, something you need to understand is there’s a difference between being busy and being productive. Every single person on this earth has the same amount of time. We each get 24 hours in a day, 365 day in a year, etc. What you do with your time will determine if you are successful or not. When you work, are you busy or productive? Millionaire Internet marketing specialist are creatures of habit. Create a schedule with more money making activities than training, and stick to it. Remember, you have to be consistent for your money to be consistent.

Last step for you to take to become an Internet marketing specialist is to add a massive amount of value to yourself. By this I mean learn everything you possibly can about Internet marketing. 97% of the other people online are not going to be doing this. But you must understand studying one course or a couple of ebooks is not enough. Always continue to grow every day. An make sure you are following people who are worth following and on the cutting edge of Internet marketing strategies. Not someone who you have no clue what their background is. The more you know than others, the more valuable you will be to them and the more money you will make. What I personally do is master and move on. And I like how Tony Robbins the put it, “you want to add so much knowledge and value to yourself, that you will be able to give value to your mentors. How To Become An Internet Marketing Specialist

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Web Site Promotion Internet Marketing – Does Article Marketing Qualify As One?

September 9, 2010 By Leave a Comment

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Web Site Promotion Internet Marketing – Does Article Marketing Qualify As One?

Web Site Promotion Internet Marketing

There are many “free” website promotion methods amongst which ostensibly is article marketing. Web Site Promotion Internet Marketing

From the outset, let me state that it is clear that there is no 100% free website promotion method. If it actually exists, the cost in terms of time will be so much as to render it uneconomical.

Since we know that there is actually no 100% free website promotion method, it ordinarily seems a misnomer to then ask: Can article marketing really be classified as a free website promotion method?

In this case, it is not a misnomer. The reason is because article marketing is so expensive that it should not ordinarily be classified as a free website promotion method.

At this point, let me pause and say that the objective of this article is not to detract from the effectiveness of article marketing. It is without doubt a very effective website promotion method.

Let us now begin to itemize and analyze the cost of article marketing.

The cost is best identified by breaking article marketing into its core components which are:

1. Article creation or generation

It is obvious that to create or generate an article worth its salt on the very competitive internet market, which can be used either on your blog or distributed to article directories, it is either one is very skilled or gifted in that area or one develops himself along the line or one outsources this aspect.

Now, of the alternatives above, let us first assume you outsource since this is a very real option for most budding internet marketers given that most are not skilled or gifted in that area and sufficient time has not elapsed at that stage for them to become skilled in the art of article writing.

It is common knowledge that to outsource just one article you need between and depending on the quality of the article freelancer or other company. To make a significant impact in these days of web explosion, you require a large number of articles both on your website/blog and distributed to article directories. Web Site Promotion Internet Marketing

Simply multiply the cost of each article with the estimated number of articles required and you come up with a staggering/colossal sum.

Are you beginning to get my point as to why article marketing is not at all a free website promotion method?

Let us now consider the other alternative of generating your own articles yourself. First of all, while many will wish to do this, it simply is not possible for them because they lack the skill.

The few who have the skill also have an opportunity cost of the time they spend writing articles. Here again, this is the point. Probably because I am an economist and chartered accountant, I know that the actual cost of any asset utilized by you in your business, even if owned by you, must be imputed to get a true picture of the real return you make from that business.

Let me illustrate this. If you are a good writer, you probably could be spending your time as a freelancer writing articles and getting paid rather than writing articles “free” for your own online business.

You get the gist? What you should otherwise have been earning had you been deploying your asset (article writing skill) otherwise, is a real cost of article marketing in the sense of the alternative forgone. Remember opportunity cost in elementary economics?

Another key indicator to the staggering cost of article writing evolves when it is realized that you have to keep on writing articles virtually for the life of your website as a promotion tool. Do you now see why it can be very expensive indeed?

Let us go on to the second core component of article marketing.

2. Article Distribution or Syndication

For your articles to have the reach necessary in modern internet marketing business, with the attendant web explosion, you have to distribute your articles to various article directories using either an article software or an article distribution service. The days of 100% manual article submission is over.

What does this entail in terms of cost?

For article distribution services, an hole of at least , recurring monthly will be dug in your pocket. Article software is in the hundreds of dollars and get outdated frequently with new ones introduced into the market.

I have no hesitation in therefore concluding that article marketing is in fact a paid promotion method. I rest my case. Web Site Promotion Internet Marketing

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Internet Marketing Company Affiliate – Becoming a Successful Internet Marketing Company Affiliate

September 1, 2010 By Leave a Comment

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Internet Marketing Company Affiliate – Becoming a Successful Internet Marketing Company Affiliate

Internet Marketing Company Affiliate

Participating in affiliate programs as an internet marketing company affiliate is a viable way to make money on the internet without having your own products and services for sale. In essence, as an internet marketing company affiliate, you market other companies’ products and services for a fee.

Generally affiliate programs are either one-tier or two-tier programs which means if you participate in a one-tier program, you get paid for referrals that you send to the company for which you are an internet marketing company affiliate. If you participate in a two-tier program, you also get paid for referring other affiliates to the program.

In most affiliate programs, an internet marketing company affiliate gets paid either a percentage of sales that result from their referrals, or a flat fee per lead or click-through that result from their internet marketing efforts. Internet Marketing Company Affiliate

The defective line of thinking that leads an internet marketing company affiliate to failure and disappointment is the thought that being an internet marketing company affiliate is an easy, get-rich-quick business opportunity. Unsuccessful internet marketing company affiliates are those who don’t realize that in order to make money with affiliate programs you have to actively market them.

The error that is common to a new internet marketing company affiliate is that they launch a website to display links, or even pages, for the purpose of promoting various affiliate programs for which they are an internet marketing company affiliate for, but they don’t actively market their website or their affiliate products. As a result, their website doesn’t generate any revenue or generates very little revenue.

To be a successful internet marketing company affiliate you absolutely have to market your affiliate products and services. You can actually make loads of money as an internet marketing company affiliate, but affiliate marketing is not a get-rich- quick scheme. It is a business opportunity that must be taken seriously and it does require work, some internet marketing knowledge, and some funding for launching an aggressive internet marketing campaign. Internet Marketing Company Affiliate

“Always dream of having Financial Freedom but having no clue?

Check out #1 Internet Marketing Company Affiliateand start earning Passive Income forever!

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